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Advertising Law

Our clients often develop and design marketing strategies (whether in the classic form or digital or viral). We support these clients with their advertising campaigns by advising as to what is permissible under German law, as well as by defending them in court or by pursuing false advertising claims against competitors.

Marketing departments and advertising agencies need to comply not only with a large number of regulations when planning and implementing advertising campaigns, but also with a large amount of case law stemming from Germany’s Act on Unfair Competition (UWG). Competition law claims are frequently enforced by way of expedited relief, such as a temporary restraining order (TRO). SCHIEDERMAIR’s lawyers have extensive experience in all facets of advising on or litigating advertising law issues.

Representative Clients

  • International confectionary
  • Global soft drink manufacturer
  • International toy manufacturer
  • Global camera manufacturer
  • National optics business