"We look for a personal working relationship and closeness to our clients. We are convinced that the best solutions can only be achieved by working together."
Competences Kanzlei Schiedermair
Competition and fair Practices

Competition and Fair Practice, incl. Social Media Marketing

Marketing departments and advertising agencies have to consider not only a multitude of regulations but also a large number of court precedents when planning advertising campaigns. Often fair practices rights are enforced by way of injunctions. Qualified legal assistance and litigation experience are indispensable.

Our services comprise:


  • Advising on the development of advertising strategies
  • Reviewing advertising / communication under fair practice aspects
  • Internet advertising (design of websites, auctions, powershopping, hyperlinks, metatags)
  • Social Media Marketing
  • Drafting and negotiating contracts with advertising or communication agencies and all media or for such agencies or media
  • Advising on supplementary fair practice protection where no special proprietary rights exist
  • Sponsoring (sports / arts)
  • Defence of advertising and communication strategies
  • Pursuing fair practice rights against competitors
  • Enforcing rights against infringers of work that is not protected by special proprietary rights (plagiarism)
  • Many years of litigation experience in all German special courts in this field

Dr. Ulf Heil

Dr. Swen Vykydal

Christian Falk

Marco Hero

Stephanie G. Hartung, LL.M.

Dr. Jan Dombrowski, LL.M. IP

Dr. Katrin Stadler